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Why Designs by Sakshi Jerath Is Our Favourite Case Study in Marketing a Service
Content Marketing | Social Media Marketing | Content Production | Luxury Decor Design | Wedding Design | Luxury Wedding Decor For all of us here at The Mad Lad Company, it is always a pleasure and a challenge to grow a business that relies heavily on the personal brand and skill of its founder or principal designer. In the Indian wedding market, which is largely unorganised, a growing number of wedding designers are now competing for the top spot. The Brief: Social Media Wort
2 min read


Can AI Actually Save You Money on Content? Not If You're a Luxury Brand.
Every few months, a new tool promises to cut your content budget in half. Type a prompt, get a campaign. No need for a studio, a stylist or a shoot day. For a lot of verticals, that pitch is starting to hold up. For luxury and fashion, it doesn’t. The gap is only going to get more obvious as more brands quietly cut corners with it. Here's why we still put people, product, and light in a room together. The math looks good until you look at what you're buying AI-generated conte
4 min read


How We Built a Luxury Sneaker Brand Using Documentary Filmmaking
Documentary Film-making | Brand Shoot Production | Luxury Sneaker Brand | Content Marketing for Luxury Products | Social Media Marketing Most agencies show a brand's product. We showed how it was made and then we built an entirely new visual category to make sure it competed at the level it deserved. For Zeesh, those two decisions changed everything. When Zeesh came to us, they had the kind of problem that doesn't make immediate sense on paper. A luxury leather sneaker label,
5 min read
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