Why Designs by Sakshi Jerath Is Our Favourite Case Study in Marketing a Service

Content Marketing | Social Media Marketing | Content Production | Luxury Decor Design | Wedding Design | Luxury Wedding Decor

For all of us here at The Mad Lad Company, it is always a pleasure and a challenge to grow a business that relies heavily on the personal brand and skill of its founder or principal designer. In the Indian wedding market, which is largely unorganised, a growing number of wedding designers are now competing for the top spot.

The Brief: Social Media Worthy of Luxury Wedding Design

When we first met Sakshi Jerath, her ask was simple. She wanted her social media design and social media to be worthy of the weddings that she and her team were pulling off. And let us tell you, these were some of the most large-scale, maximalist weddings we had ever come across, from architectural design all the way down to the very last decor detail. They needed a cohesive design language across her social media channels.

Building a Brand Design Language from Scratch

We started by building a design language from scratch. After qualitative research and competitor analysis, we put together a branding guideline deck that could evolve over time along with the brand’s goals. Our branding decks are less about traditional branding and more about the collaterals a brand needs for its overall digital presence. They include font pairings, colour themes and trend analysis and, most importantly, we use them to define original content IPs.

A Content Strategy That Answers Wedding Clients’ Questions

We then audited the content on the page. Although the projects looked beautiful, the page lacked storytelling that was relevant to what the customer needed to know. So the content marketing strategy we created focused on answering the questions a potential wedding client could have:

• What is DSJ’s scope of work?

• Are these maximalist wedding set-ups created from scratch?

• Does Sakshi offer wedding design services for clients abroad?

• When is the ideal time to connect with the team for a large-scale setup?

Putting the People Behind the Magic on Camera

Our team also delved into what the brand’s work environment looks like, so customers can see the people behind the magic as they are, with a focus on transparency. Pairing this video content, produced through our content production work, with beautifully designed visuals that convey the designer’s distinct style turned a business into a brand. Together with a consistent social media marketing approach, this gave her page a clear identity.

Turning Instagram Traffic into Website Enquiries

Instagram was the source of all of Designs by Sakshi Jerath’s traffic, but the brand had no direct point of contact with customers. So we brought on our third-party website development partner to create a website that perfectly encapsulates the work Sakshi and her team are capable of.

With organic content over the next few months, our objective is to drive organic traffic directly to the website, so potential clients give the design services on offer more consideration.

Looking for similar results for your luxury or lifestyle brand? Explore more of our work or get in touch.